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A message impact can once in a while be
an awesome path to advertise another feature or make an association
report to an expansive gathering of customers or prospects. Then
again, it is more often than not the best methodology. Here are three
destruction’s of sending impact messages:
1. An email blast is an event
We all know that a single event doesn't
create a relationship. This requires an ongoing dialogue or series of
well-timed events.
As an alternative, use a sequential
autoresponder. For example, the autoresponder feature in BuzzBuilder allows you to save a series of pre-written email messages and then
set the intervals for each message to be sent. This creates a
progression of messages that continually strengthen the relationship
with your prospects.
2. They aren't personalized
Let's say you received two email
messages. The first email said, "Hi, we offer great solutions
for all businesses." The second was more personalized and it
said, "Hi Joe, here is a resource for Small Business Owners like
yourself that you may find useful for your team at ABC
Manufacturing." It's obvious which email we would respond to
more.
3. They're too generic
They communicate with everyone the same
way, regardless of each person's relationship with you. Why should
someone who may know nothing about your company get the same
information as a client you've known for several years?
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