10 Steps to Suck at Email Marketing

If you gonna follow this 10 steps of rules how to build an email marketing software that really sucks and to learn from these mistakes and time on become the well known business superstars.

How To SUCK At Email Marketing from Jake Atwood

1. Mass mail generic stuff to your entire list (Because everyone wants your fruit cake recipe). Instead, segment your list and create different versions of each email campaign that are tailored to specific industries or titles.

2. Write long emails that go on for pages (You lost me at hello). Instead, make your point in 10 sentences or less. Better yet, do it in less than 5 sentences.

3. Sell your solution in the email (Click here to buy a house). Instead, create low-pressure calls to action, such as a request for an appointment or link to a landing page on your website.

4. Talk endlessly about yourself and your company (Because you are the most interesting person in the world). Unless you’re the Dos Equis Guy, recipients don’t want to hear about you. Instead, send useful information like tips, trends, and best practices that will help them.

5. Only send impersonal, corporate emails (From: noreply@blahblah.com). Instead, send emails on behalf of each sales or customer service person so the recipient can reply directly to the Rep who manages the relationship. Be “huggable.”

6. Ask a stupid, rhetorical question (Do you hate being asked dumb questions?) Instead, don’t be gimmicky and focus on stating your purpose.

7. Expect email to do all the work for you (10 eggs, 1 basket). Instead, follow up with a phone call when appropriate and blend email with other marketing tactics (singing telegrams are nice).

8. Rattle off a list of features and product information (Behold, the human Pez dispenser). Instead, focus on a single, primary benefit or result you can deliver. Keep it simple.

9. Create subject lines that look like SPAM (Free trial, 101% off!). Instead, create subject lines that build curiosity or leverage what you know about the recipient.

10. Use lots of bullet points and create long lists (How do I love thee? Let me bullet point the ways). Instead, make sure the the email is more conversational and less formal.

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Keep Strong Control over Business Travel Expenses with Software Solutions

The major important in the field of business travel is a financial aspect which you must monitored to make sure that expenses are high-fidelity as well no overweening costs are being increased. In some of the companies they neglect the the cost of the money travel if they are visiting or going to an locations or adventuring and to meet some of the clients at related business. In if all was done and get back home in the next day an person who will get back that will be the start to collect all the receipts and some of the expenses who he/she expended in the travel time on, and will faced with sorting out all of this information and making sure it is accurate. While some companies may believe on extremity or outdated procedures for negotiate these costs and refunding workers, this can frequently time off them open to mistakes and errors. For this reason, using travel expense software greatly improves these procedures and gives businesses the self-assurance that all costs, fees and reimbursements are correct.

Business travel expenses can be deducted:

Business go is situated to build altogether in 2013, and numerous associations could be looking to safeguard cash where they can. The Financial Post composes that firms can investigate deducting some of the aforementioned overheads come charge time, the same amount charges qualify as expense-deductible. Obviously, managers will need to counsel with assessment pros on which ones fall into this classification. The utilization of out of pocket reporting programming can assist with this methodology, as organizations are ready to keep precise records of their overheads and produce reports highlighting the different sorts of expenses.

The source notes that fares for taxi rides to and from airports can sometimes be deducted, as can the full costs for flights and hotels. However, purchases for food, entertainment and beverages are often not fully deducted and must be reviewed separately, the source reports.

Companies should encourage employees to keep all receipts and records of any costs accrued while away for business, as this will give firms greater insight into the money that goes toward travel and how expenses can be reduced.

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