- The program should include a preset number of templates that can assist you in your email marketing campaign. These templates will allow you to create professional looking emails that you can send to your subscribers, your current customers, and even your leads.
- When choosing an email marketing program, it is important to ensure that you have the ability to track using a database that the program implements. It is essential to be able to track what you are doing when it comes to your email marketing campaign.
- In order to run your email marketing campaign effectively, it is important that the software for email marketing has the ability to manage certain lists. You may have one list for your potential leads, a list for your current customers, and a list for those that you have working relationships.
- When you have an email software program working for you, it is important to ensure that you have the ability to send messages that are considered to be plain text as well as html. It is important to understand that some customers and/or leads may not be able to read html messages, so you want to have a plain text version that goes out as well.