This moment in 21 century you have to
budgeting for the economy nowadays which some of your things must to
cut, In if you are asking me what to find some of the generate more
avenue on the other year but good news to all who are business
marketing. Because this year there are many sales and lead generation
efforts can be automated which mean it will help you to save time and
also save money.
Here are some of the ways you could use
email to create an automated lead generation machine for your
organization:
1. Create A Lead Capture Form On Your
Website
You probably have a "contact us"
page on your website, but there are better ways to gather contact
information from your web visitors. Give them the option to download
a free white paper, recorded webinar or ebook in exchange for their
contact info. Once they submit their info, you can use an Email
Marketing System to automatically send follow-up email over the next
several weeks. These follow-up messages should provide more tips and
tools that they'll find useful.
2. Qualify Prospects Who Attended
Tradeshows or Webinars
As a follow-up to an event you hosted,
pre-write a series of emails and then use a marketing automation tool to send them out over the next several weeks. You could also email
the attendees a survey or poll to find out their level of interest in
your services.
3. Create A Lead Nurturing Campaign
Identify the inactive leads that your
sales force has given up on calling. Create a series of "value-added"
emails you can send over the next 12-18 months. Each email should
include articles, white papers, industry trends or other information
that the prospects will find useful. This type of campaign is
generally more conversational and less formal than a typical company
newsletter. After every set of 3-4 emails, you can also include a
promotional message about your services or a success story about
another client.
4. Create a Cross-Selling Campaign
Your existing clients may be your best
source of revenue right now. Create a cross selling campaign by
segmenting your clients into groups based on the types of products or
services they currently buy from you. Then, create a series of emails
that show them how to get the most out of those services. In each
message you can also mention other services they may find useful.
5. Develop An Online Training Program
Regardless of what you sell, you have
knowledge and insights that could benefit your prospects and clients.
Package that knowledge into some sort of free training program.
Create a sequence of email messages that each contain a useful tip or
idea. Schedule each email to go out daily. Then, offer this free
course on your website and allow people to sign up by submitting
their contact information. Your email marketing system will
automatically send them each email course over the next several days.
At the end of the course, the last email could ask them if they would
like to schedule a call with a Sales Rep.
