About Us BuzzBuilder was founded by Jake Atwood, a nationally-recognized sales trainer and President of Ovation Sales Group. For more than a decade, Jake has shown sales professionals how to prospect and gain access to executives who seem impossible to reach. BuzzBuilder is a culmination of his proven tactics for lead generation and appointment-setting. It is an automated, daily prospecting tool used by salespeople to connect with the C-Level and generate sales without cold calling.